Marketing CV: Examples & Guide (+ Personal Statement)

Laser-target your marketing CV, whether a marketing assistant CV, marketing manager CV or marketing executive CV—all experience levels.

One thing about being in marketing is the pressure you sometimes feel to be the Don Draper of any situation that involves writing, creating, or selling. Not entirely unrelated to that pressure is the dreaded writer’s block that plagues marketing professionals of all stripes from time to time.

 

And if you thought the vague kind of feedback client’s give to your pitches and proposals was difficult to work with, just wait till you see the feedback you get on your CV when it’s rejected. That’s if you can call the sound of crickets feedback.

 

Writing a marketing CV is its own kind of challenging, there’s no doubt about that. The good news is that this guide will walk you through the process, step by step. No creative mania or lightning bolts of inspiration required.

 

In this guide you will learn how to write a marketing CV. You will also see a marketing CV template and get tips that will help you wow the recruiter.

 

Create an effective CV in minutes. Choose a professional CV template and fill in every section of your CV in a flash using ready-made content and expert tips.

 

marketing CV

 

The LiveCareer online CV maker lets you build a professional CV fast and download it as a PDF or DOC.

 

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Marketing CV example

 

Charlie Charlton

P: 077 2801 1721

E: charlie.t.charlton@charlton.co.uk

L: linkedin.com/in/charliecharlton_rz

 

Personal statement

 

Marketing manager with far-reaching experience and a particular focus on digital marketing. Familiar with a wide range of marketing, analysis, and CRM tools. Managed projects and a full programme of national/seasonal and third-party promotions resulting in up to 67% improvements in engagement levels. Seeking opportunities to experience new facets of marketing and management with an eye to deepening specialist knowledge in digital marketing.

 

Work experience

 

Marketing Manager

Shake-a-lake Ltd, Leeds

June 2017–present

  • Managed social media, website copywriting and the content of over 100 presentations.
  • Conducted reputation management on all social media, implemented automated moderation to reduce workload by over 40% while increasing effectiveness.
  • Wrote scripts for TV and radio, two radio scripts have been shortlisted for awards and another was nominated for an award.
  • Managed and delivered various projects and a full programme of national/seasonal and third-party promotions, estimated impact on engagement: +67%.

 

Digital Marketing Specialist

Oldedge Design Ltd, Doncaster

February 2015–May 2017

  • Moved the organisation's website onto WordPress and increased traffic sixteenfold.
  • Launched advertisements to increase brand awareness with follow-up surveys suggesting a 57% spike in reach afterwards.
  • Provided training and guidance to social media and marketing team members on social media implementation best practices and strategies resulting in an average increase in compliance of 37% across the board.
  • Collected customer data and analysed interactions and visits, used this information to improve marketing strategies and campaigns for 10-40% increases in conversion rates over a two-year period.

 

Education

 

BA (Hons) Marketing (2:1), 2011–2014

Sheffield Hallam University, Sheffield

(Including one-year placement with Oldedge Design)

 

Skills

 

  • Campaign management skills: successfully managed complex, integrated, multi-platform campaigns.
  • Communication: successfully up-sold the vast majority of packages by demonstrating abstract ROI mechanisms in a concrete and easy-to-understand yet accurate way.
  • Analytical SEO skills: leveraged data-driven research & analysis to drive campaign strategy.
  • Social analytics tools: frequently used Keyhole, AgoraPulse, Reputology, and similar tools.
  • Able to manage Google Ads and paid social campaigns: achieved solid increases in engagement levels through these and other PPC methods.
  • Comfortable using CRM systems and email marketing platforms (e.g. Mailchimp): stayed abreast of multiple, parallel client bases and marketing funnels.

 

Languages

 

French – B2

Spanish – B1

 

Awards

 

Merit-based scholarship awarded in 2012

Young Writer of the Year winner for Hedgerowshire region, 2011

 

Now you know what a CV should look like. Here’s how to write a CV for marketing jobs step-by-step:

 

1. Create a personal statement for your marketing CV

 

A personal statement in a CV, otherwise known as a personal profile, is like your “elevator pitch”. It introduces you to your potential new employer, shows them what you have to offer, and tells them what you’re looking for. Your marketing personal statement should be 3-4 sentences in total, that’s about 50-150 words. 

 

Tailor your CV to each job application by making sure your personal statement is in line with the job description. This means customising your personal statement by making sure what you have to offer matches the employer’s needs. Go so far as to use the same keywords wherever possible. Your CV might be parsed by an Applicant Tracking System (ATS) or skimmed through by a recruiter. Both will be scanning for keywords. 

 

Your personal statement is where you can really let your marketing skills shine, but maybe not how you think. Restraint is key here. Keep it simple and to the point. No “marketing speak”, no pointless adjectives, no gimmicks. You want this statement to be easily read, informative, and readily parsed by an ATS.

 

Writing it is as simple as answering three questions:

 

  1. Who are you as a marketing professional?
  2. What are your USPs? (Think: skills, qualifications, and attributes.)
  3. What are your goals, professionally speaking?

 

As you can see, this section starts your CV, but it’s best to write it last. You’ll be surprised at how easily it comes after you’ve written your work experience and skills sections (and that's why it's also called a CV summary). So work your way through the rest of this guide and come back to this section before writing your cover letter.

 

Marketing personal statement example for a CV

 

Marketing manager with far-reaching experience and a particular focus on digital marketing. Familiar with a wide range of marketing, analysis, and CRM tools. Managed projects and a full programme of national/seasonal and third-party promotions resulting in up to 67% improvements in engagement levels. Seeking opportunities to experience new facets of marketing and management with an eye to deepening specialist knowledge in digital marketing.

 

A strong CV summary will convince the recruiter you’re the perfect candidate. Save time and choose a ready-made personal statement written by career experts and adjust it to your needs in the LiveCareer CV builder.

 

Create your CV nowcv builder

 

2. Update your marketing CV work experience section

 

The personal statement may be the hook, but the work experience section is definitely the meat of your marketing CV. This is true whether you’re writing a marketing assistant CV, marketing coordinator CV or even a marketing executive CV. The following advice applies just as well to digital and social media marketing.

 

Stick to the standard chronological CV format. Start from your most recent experience and work your way back from there. This is the order that recruiters and hiring managers expect to see and what ATSs can parse most readily. As a marketer you know the value of keeping your message clear.

 

Aim for up to six bullet points per role. Don’t just make a list of all your duties. Instead, quantify your achievements and demonstrate the impact you’ve had on your past employers. Use concrete examples and statistics wherever possible.

 

Start each bullet point with an action word, like managed, conducted, launched, or negotiated. Consider using the PAR (Problem, Action, Result) framework. It’ll make the process much easier. Using accomplishment statements rather than responsibility statements will also make a huge difference.

 

If you’re writing a marketing graduate CV or a digital marketing CV with no experience, then follow the above guidelines, but focus on any internships, placement work, and volunteer work you’ve done (even projects can show your transferable skills). If you have no experience at all (we all have to start somewhere), then consider writing a student or graduate CV instead.

 

Marketing manager CV work experience sample

 

Marketing Manager

Shake-a-lake Ltd, Leeds

June 2017–present

  • Managed social media, website copywriting and the content of over 100 presentations.
  • Conducted reputation management on all social media, implemented automated moderation to reduce workload by over 40% while increasing effectiveness.
  • Wrote scripts for TV and radio, two radio scripts have been shortlisted for awards and another was nominated for an award.
  • Managed and delivered various projects and a full programme of national/seasonal and third-party promotions, estimated impact on engagement: +67%.

 

Digital Marketing Specialist

Oldedge Design Ltd, Doncaster

February 2015–May 2017

  • Moved the organisation's website onto WordPress and increased traffic sixteenfold.
  • Launched advertisements to increase brand awareness with follow-up surveys suggesting a 57% spike in reach afterwards.
  • Provided training and guidance to social media and marketing team members on social media implementation best practices and strategies resulting in an average increase in compliance of 37% across the board.
  • Collected customer data and analysed interactions and visits, used this information to improve marketing strategies and campaigns for 10-40% increases in conversion rates over a two-year period.

 

3. Include an education section in your marketing CV

 

The education section is perhaps the easiest, after your personal details. Stick with the same reverse chronological format as your work experience section. Follow the template below for a clear layout.

 

You can include CIM (and similar) qualifications and certificates here or in an additional marketing CV section. There’s no need to include A-levels and GCSEs if you’re a university graduate and have some work experience under your belt. If you’re still studying, then include an expected graduation date.

 

When listing university degrees, include the name of your degree, the years you attended (with an expected graduation date if you’re still studying), and the name of the institution and its location.

 

If you do decide to include your high school education, then list all of your A-levels by subject, the years during which you studied them, the name of the school and its location. For GCSEs simply state how many you completed, the years over which you completed them, the name of the school and its location.

 

It’s often a good idea to mention Mathematics and English when stating how many GCSEs you’ve completed. Employers often need to see that you have passed in Maths and English as a bare minimum.

 

If you’ve just graduated from university or just finished school and don’t have much experience yet, then position this section above your work experience section and add some more details such as extracurricular activities.

 

Marketing graduate CV education example

 

BA (Hons) Marketing (2:1), 2011–2014

Sheffield Hallam University, Sheffield

(Including one-year placement with Oldedge Design)

 

A-levels: Business Studies, Economics, English, September 2017–June 2019

St Francis Academy, Manchester, UK

 

8 GCSEs (including Mathematics and English), September 2015–June 2017

St Francis Academy, Manchester, UK

 

4. Showcase your marketing skills in your CV

 

You have to customise your CV to each job opening. This is as important in the skills section of your CV as it is in the personal statement and work experience section. The skills part of your CV has to show that you’re clearly a match for the advertised position.

 

What you want to end up with is a list of 5-10 hard and soft skills, backed up with concrete examples, that includes all the required skills from the job offer. How to get there? Set the advert aside for now and make a list of all your marketing skills (remember about your communication skills, too). There’s no limit on how many, the more the better. Save this list.

 

What you just created is a master list of marketing skills for your CV. Now bring that job advert back up and find all the matches from your list. Copy these across and you have the basic outline for your skills section.

 

Now add a sentence to each point on your list that shows how you’ve demonstrated that particular skill. Anyone can make an impressive list of marketing skills. What you’re doing is making it abundantly clear to the recruiter that you’re the real deal. Don't lie on your CV, though. An experienced recruiter will see through it.

 

Marketing skills for CV 

 

  • Campaign management skills: successfully managed complex, integrated, multi-platform campaigns.
  • Communication: successfully up-sold the vast majority of packages by demonstrating abstract ROI mechanisms in a concrete and easy-to-understand yet accurate way.
  • Analytical SEO skills: leveraged data-driven research & analysis to drive campaign strategy.
  • Social analytics tools: frequently used Keyhole, AgoraPulse, Reputology, and similar tools.
  • Able to manage Google Ads and paid social campaigns: achieved solid increases in engagement levels through these and other PPC methods.
  • Comfortable using CRM systems and email marketing platforms (e.g. Mailchimp): stayed abreast of multiple, parallel client bases and marketing funnels.

 

5. Add extra sections to your marketing CV

 

Your potential employer now knows quite a lot about your work history and educational background. That’s a huge part of who you are, both as a worker and a person. It’s not the whole story, though. Use additional sections in your marketing CV to fill in a little more of your portrait as a professional.

 

You can add sections that list your additional qualifications (e.g. CIM), achievements, awards, even hobbies and interests. Not many people do this and yet it can make such a huge difference. Just keep it professional and relevant to the job at hand and you can’t go wrong.

 

Do you speak any languages other than English? Speaking a foreign language is far less common in the UK than elsewhere and is a desirable skill in a huge variety of fields, whether it’s directly useful or not. There’s a wide range of reasons to add a list of languages to your CV.

 

The only thing you don't need to list on your CV is references. It's better to save space for more relevant CV sections.

 

 

Marketing CV additional sections sample

 

Languages

 

French – B2

Spanish – B1

 

Awards

 

Merit-based scholarship awarded in 2012

Young Writer of the Year winner for Hedgerowshire region, 2011

 

6. Write a marketing cover letter to go with your CV

 

Whether it’s pitching a campaign strategy or doing any of the more realistic, day-to-day activities of a marketing professional, you know the importance of having the proper documentation prepared. Submitting a job application is like any other bureaucratic act: there are certain formalities that you cannot avoid.

 

A CV, be default, is accompanied by a cover letter. Actual, signed, hardcopy letters are going the way of tobacco ad campaigns, but cover letters aren’t going anywhere any time soon. Over 50% of employers still prefer candidates to include a cover letter. And if it’s worth doing, it’s worth doing properly.

 

Start by using the right cover letter format. Once you have the formalities out of the way, grab your reader’s attention with a strong cover letter opening—lead with an impressive professional achievement. Showcase your skills and experience. Close your cover letter with a call to action: an opportunity to discuss your candidature further.

 

Include a cover letter unless it’s been made clear that your potential employer doesn’t want you to. Writing an effective cover letter can be daunting at first, but remember you're not writing an essay: simple and short cover letters have the highest CTR.

 

7. Other things to consider when writing a marketing CV

 

As a marketing professional, you’re very familiar with the importance of making a good first impression. There’s no such thing as an insignificant detail when it comes to a document as important as your CV. Recruiters are sorting through piles of the things, first impressions are crucial.

 

Keep in mind the following basic CV design rules:

 

Proofread and spellcheck your marketing cover letter and CV to make it perfect. Ask someone else to read and proofread both documents. Use any of the apps, web apps, or programmes out there that can help you with spelling and grammar. The importance of having everything word-perfect cannot be overstated.

 

How long can a CV be? If you don't have years of experience under your belt, go for a one-page CV. Otherwise, a two-page CV model is fine. 

 

if you're going to use a free CV template, remember to make it UK job market friendly. So don't add such details to your CV as date of birth, age and gender.

 

One final CV piece of advice: avoid using ‘Please find attached my CV’ when sending in your job application. It's old fashioned and doesn't sound good in the XXI century. Instead, go for 'I have attached my CV for your reference/review/consideration.'

 

Whether you’re just getting started as a marketing assistant or going for that elusive head of marketing post, your CV is that critical first step to getting there. Congratulations, you’re well on your way!

 

You don’t have to be a CV writing expert. In the LiveCareer CV builder you’ll find ready-made content for every industry and position, which you can then add with a single click.

 

Create your CV nowcv builder

 

I hope you found what you were looking for in this guide—please let me know if you didn’t. Reworking your marketing CV and writing a cover letter can be daunting at first, but it gets much easier as you pick up steam. Share your comments, questions, and experiences below. Good luck!

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LiveCareer Editorial Team
LiveCareer Editorial Team

About the author

Since 2005, the LiveCareer Team has been helping job seekers advance their careers. In our in-depth guides, we share insider tips and the most effective CV and cover letter writing techniques so that you can beat recruiters in the hiring game and land your next job fast. Also, make sure to check out our state-of-the-art CV and cover letter builder—professional, intuitive, and fully in line with modern HR standards. Trusted by 10 million users worldwide.

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