1. Marketing Manager CV Example (UK Format & Tips)

Marketing Manager CV Example (UK Format & Tips)

LiveCareer Editorial Team

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In the fast-paced world of marketing, standing out is more important than ever. This article provides a blueprint for writing a compelling marketing manager CV that will capture attention. Read our practical tips and dynamic examples designed to showcase your expertise and achievements in the marketing field.

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Here’s a marketing manager CV example in a text version:

Marketing manager CV sample

Owen King

Marketing Manager

[Phone no.] 123-456-7890 

[Email] owen.king@email.com 

[LinkedIn] linkedin.com/in/owen-king8166 

Personal Statement

Dynamic and results-oriented marketing manager with over 8 years of experience in spearheading comprehensive marketing strategies. Keen on joining Peak Performance Marketing UK Ltd. to leverage innovative marketing techniques and data-driven approaches to significantly enhance brand visibility and sales revenue. Successfully launched a multi-platform campaign for MarketPro Solutions UK Ltd., resulting in a 40% increase in lead generation within the first quarter.


Marketing Manager

MarketPro Solutions UK Ltd., London

July 2016–Present 

Key Qualifications & Responsibilities

  • Led the development and execution of integrated marketing campaigns across digital, print, and social media platforms, significantly raising brand awareness. 
  • Spearheaded market research efforts to gather critical consumer insights, guiding the strategy for target marketing and product development. 
  • Managed the marketing department's budget, allocating resources judiciously to maximise ROI. 
  • Collaborated closely with the sales team to align marketing strategies with sales objectives, fostering a robust, sales-enabling environment. 

Key Achievement:

  • Implemented a cross-platform campaign for MarketPro Solutions UK Ltd., leading to a 40% surge in lead generation in the initial quarter.


Master of Science in Marketing Management

University of Manchester, Manchester 

September 2012–June 2014 

Relevant extracurricular activities

  • Led the university's Marketing Society, organising workshops and guest speaker sessions. 

Academic achievements

  • Graduated with Distinction. 
  • Awarded Best Postgraduate Marketing Project. 


  • Strategic planning and execution 
  • Digital marketing and SEO 
  • Market research and consumer insight gathering 
  • Budget management 
  • Cross-functional team leadership 
  • Creative problem solving 
  • Excellent communication and interpersonal skills 
  • Proficient in Google Analytics and Adobe Creative Suite 


  • Certified Digital Marketing Professional, Digital Marketing Institute, 2018 
  • Advanced Social Media Marketing, HubSpot Academy, 2019 


  • 2022, Marketing Campaign of the Year, UK Marketing and Communications Awards 


Member of the Chartered Institute of Marketing since 2017 

  • Led a series of webinars on emerging digital marketing trends in 2023. 


  • English—Native 
  • French—Intermediate 


  • Running a marketing blog focused on the latest trends and case studies in digital marketing. 
  • Mentoring young marketing professionals, offering workshops and one-on-one sessions to help them develop their careers. 

How to write a marketing manager CV

To craft a CV for marketing manager jobs that truly markets your skills, start with a strong base. The following sections will guide you through creating each part of your marketing manager CV effectively, ensuring you showcase your talents in alignment with industry expectations.

  • Personal statement:

Develop a powerful marketing manager CV summary that encapsulates your professional history, project accomplishments, standout successes, and career goals, all whilst focusing on what you can offer to prospective employers.

  • Job description:

Tailor your work experience to spotlight your niche in marketing, major achievements, and pertinent roles. Incorporate 3 to 7 bullet points beneath each job title and company name. For those freelancing or shifting careers, a skills-based CV should be considered.

  • Education:

Elevate your marketing manager's CV by highlighting your educational background. List degrees, graduation years, and universities. In cases of limited practical experience, enrich this section with a detailed list of extracurricular activities and standout academic achievements.

  • Skills:

Collate a strategic list of skills pertinent to a marketing manager role, focusing on those most sought after by employers. The Chartered Institute of Marketing names several qualities for marketing professionals, including brand and product management, analytical skills for measuring effectiveness, risk management, and teamwork abilities.

  • Additional sections:

Broaden your CV by integrating additional segments that reveal your comprehensive skills and interests. Consider incorporating awards, certifications, or languages. When it comes to personal interests, choose the ones that highlight your creativity and leadership skills.

  • Cover letter:

Augment your CV with apersonalised cover letter detailing your unique expertise and keen interest in the role. Start with an engaging introduction about your experience and suitability for the role, followed by a detailed discussion of your strengths and contributions, and conclude your cover letter with an eager invitation for them to review your application.

  • Format:

Refine your marketing manager CV format, emphasizing clarity with the correct font and adequate spacing. You can also opt for a creative CV template.

Here's to crafting a marketing manager CV that not only stands out but truly reflects your expertise and ambition. 

A strong CV summary will convince the recruiter you’re the perfect candidate. Save time and choose a ready-made personal statement written by career experts and adjust it to your needs in the LiveCareer CV builder.

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Considering other positions? See CV examples for different jobs:

Thank you for taking the time to read. We encourage you to use the comment section for any questions or additional insights on creating an effective marketing manager CV.

How we review the content at LiveCareer

Our editorial team has reviewed this article for compliance with Livecareer’s editorial guidelines. It’s to ensure that our expert advice and recommendations are consistent across all our career guides and align with current CV and cover letter writing standards and trends. We’re trusted by over 10 million job seekers, supporting them on their way to finding their dream job. Each article is preceded by research and scrutiny to ensure our content responds to current market trends and demand.

About the author

LiveCareer Editorial Team
LiveCareer Editorial Team

Since 2013, the LiveCareer UK team has shared the best advice to help you advance your career. Experts from our UK editorial team have written more than one hundred guides on how to write the perfect CV or cover letter.

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