1. Sales Representative CV Example + Top Writing Tips

Sales Representative CV Example + Top Writing Tips

LiveCareer UK Editorial Team

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Landing a role as a sales representative requires not just prowess in sales; your CV must also sell your best attributes and experiences. In this article, discover top tips and examples to craft a sales representative CV that effectively pitches your skills and achievements in sales.

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Sales Representative CV sample

Emma Johnson

Sales Representative

[Phone no.] 987-654-3210

[Email] emma.johnson@email.com

[LinkedIn] linkedin.com/in/emma-johnson5628

Personal Statement

Results-driven sales representative with over 5 years of experience in the technology sector. Adept at building strong client relationships, driving revenue growth, and implementing strategic sales initiatives. Seeking to leverage my sales acumen and passion for technology at Tech Innovators UK Ltd. to boost sales performance and expand market presence. Successfully led a sales team that achieved a 25% increase in quarterly sales, earning recognition for exceptional performance.


Sales Representative

Tech Solutions UK Ltd., Manchester

March 2019–Present

Key Qualifications & Responsibilities:

  • Developed and executed strategic sales plans to achieve and exceed sales targets.
  • Cultivated and maintained relationships with key clients, providing tailored solutions to meet their needs.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Prepared and delivered persuasive sales presentations and proposals to prospective clients.
  • Collaborated with the marketing team to develop effective promotional strategies and campaigns.
  • Utilized CRM software to track sales activities, manage customer data, and generate sales reports.

Key Achievement:

  • Led a sales team to achieve a 25% increase in quarterly sales, receiving recognition for outstanding performance and contribution to the company's growth.


Bachelor of Arts in Business Management

University of Manchester, Manchester

September 2015–June 2018

Relevant Extracurricular Activities:

  • President of the Business Management Society, organizing networking events and guest lectures.

Academic Achievements:

  • Graduated with First Class Honours, excelling in courses on sales strategies and market analysis.


  • Excellent communication and negotiation skills
  • Strong ability to build and maintain client relationships
  • Proficient in CRM software and sales analytics tools
  • Expertise in market research and competitor analysis
  • Effective team leadership and collaboration
  • Ability to meet and exceed sales targets
  • Strategic planning and problem-solving skills
  • Strong organisational and time management abilities


  • Sales Management Certification, Chartered Institute of Marketing, 2022
  • Digital Sales Certification, Digital Marketing Institute, 2021


  • 2022, Employee of the Month (July), Tech Solutions UK Ltd.
  • 2021, Top Sales Performer, Tech Solutions UK Ltd.


  • Member of the Institute of Sales Management since 2019
  • Active participant in the 2023 National Sales Conference


  • English—Native
  • French—Intermediate


  • Passionate about emerging technology trends and innovations
  • Volunteering as a mentor for aspiring sales professionals at local business workshops

How to write a sales representative CV

When crafting your sales representative CV, keep in mind that it should be tailored to the specific job and company you are applying for. Highlighting relevant skills and experiences is essential for standing out in a competitive job market. Here are some key elements to include:

  • Personal statement:

Devise an engaging sales representative CV summary that encapsulates your years in sales, major accomplishments, project involvements, and career goals, all while centering around the employer's needs.

  • Job description:

Tailor the work experience on your CV to shine a light on your sales specialisation, milestones, and relevant background. Present 3 to 7 detailed statements under concise headings that display your roles and the organisations you've worked with. For those in freelance roles or considering a career pivot, a skills-based CV may prove beneficial.

  • Education:

Augment your sales representative CV with an education section that lists relevant degrees in the format: [Class of Degree] [Degree Title] (Year of Graduation) from [University Name]. To compensate for limited practical experience, include a bullet-list of accomplishments, extracurricular involvements, and domains where you excelled.

  • Skills:

Formulate a skills section on your sales representative CV, detailing soft skills and pertinent software competencies that meet employer expectations. Technology plays a large role in sales management, so you may mention your knowledge of CRM platforms. As for interpersonal skills, studies have shown that emotional intelligence can impact sales performance in a positive way.

  • Additional sections:

Enhance your CV by including additional sections that reflect your breadth and suitability for the position. Consider adding awards, certificates, or language proficiencies, but steer clear of incorporating irrelevant hobbies and interests to maintain the recruiter's focus on what truly matters.

  • Cover letter:

Accentuate your CV with a tailored cover letter that highlights your unique skills and genuine enthusiasm for the position. Begin with a brief introduction noting your experience and suitability for the role. Proceed with a paragraph detailing your strengths and contributions. Conclude your cover letter with a succinct statement of interest in the company and a confident invitation for them to review your application.

  • Format:

Innovate with your sales representative CV format, ensuring readability through appropriate font choices and sufficient whitespace. Additionally, ensure your file is compatible with applicant tracking systems by opting for suitable file formats— PDFs can be troublesome if not explicitly requested.

With determination and a well-crafted CV, your next sales representative role could be just around the corner. Remember, your CV is the initial sales pitch of your career story; make it compelling.

A strong CV summary will convince the recruiter you’re the perfect candidate. Save time and choose a ready-made personal statement written by career experts and adjust it to your needs in the LiveCareer CV builder.

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Considering other positions? See CV examples for different jobs:

Thank you for reading. We hope you found these tips for creating an effective sales representative CV helpful. Do you have questions or additional tips? Feel free to share your thoughts in the comment section.

How we review the content at LiveCareer

Our editorial team has reviewed this article for compliance with Livecareer’s editorial guidelines. It’s to ensure that our expert advice and recommendations are consistent across all our career guides and align with current CV and cover letter writing standards and trends. We’re trusted by over 10 million job seekers, supporting them on their way to finding their dream job. Each article is preceded by research and scrutiny to ensure our content responds to current market trends and demand.

About the author

LiveCareer UK Editorial Team
LiveCareer UK Editorial Team

Since 2013, the LiveCareer UK team has shared the best advice to help you advance your career. Experts from our UK editorial team have written more than one hundred guides on how to write the perfect CV or cover letter.

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