Sales CV: Examples & How to Write [Expert Tips]

“A good sales CV is like a sales pitch. You’re the product being sold and the hiring manager is your potential customer. All you have to do is find the right sales tactics to use.” Sounds good, right? Unfortunately, this approach is as convincing at first glance as it is completely wrong.

 

A hiring manager is not like a customer picking products off the shelf. They’re more like an investment broker looking for the best investment for their client, the company. A good sales pitch is less important than a proven track record of exceptional performance and high returns.

 

Sales skills play little to no part in writing a winning sales CV. Hard facts and figures, proven performance, stats – these are what matters. Help the employer of your dreams see that you’re an investment worth making, that they’d be crazy not to hire you.

 

Whether you’re writing a sales executive CV or sales assistant CV, this article will guide you through the whole process. You’ll find examples, templates, plenty of tips and advice as well as detailed instructions on how to write a sales CV at least as impressive as the one below.

 

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Sales CV example

 

Hayden Schofield

T: 078 2506 4775

E: schofield.h.t@mailpot.co.uk

LinkedIn: linkedin.com/in/haydenschofield

 

Personal statement

 

Dedicated sales professional with 7+ years of experience across both retail and financial sectors as well as B2C and B2B sales models. Exceeded all sales target metrics over the past 4 years without exception, exceeding average close rates by no less than 13% each month. Brought in approximately £113,000,000 in revenue since starting in current role as sales consultant. Seeking opportunity to share know-how and help the sales team at Baxter & Baxter reach new levels of market penetration and conversion.

 

Work experience

 

Sales Consultant

Hedges & Betz Insurance, Nottingham

October 2016 – present

  • Higher than average 38% success rate with leads taken from in-house call centre
  • Performing in-depth fact finds, providing quotes and arranging policies for over 80 customers a month.
  • Maximised the revenue of each enquiry by utilising a compliant and professional sales process that resulted in a 68% close rate—16 percentage points higher than the regional average.
  • Exceeded all sales target metrics without exception, exceeding average close rates by no less than 13% each month.
  • Generated six new B2B leads over the past 12 months by meeting with potential clients outside of regular duties.
  • Closely mentored seven other sales consultants and organised and ran quarterly best practices workshops, on a volunteer basis before a formal programme was established by management.

 

Sales Assistant

Good Blokes Electronics Warehouse, Birmingham

August 2013 – September 2016

  • Exceeded sales targets by at least 15% every month since September 2013.
  • Consistently demonstrated an in-depth working knowledge of over 170 product lines.
  • Monitored sales trends to pre-empt stock shortages by requesting early resupplies from the main warehouse, reducing low-stock alerts by 40%.
  • Handled customer complaints with a proactive, solutions-oriented approach leading to 23% lower than average returns on non-faulty goods.
  • Moved a total of over £16,000,000 of stock—significantly higher than the average due to higher sales figures and a strategic focus on high-ticket, high-margin items.

 

Education

 

NVQ 3 in Retail Operations

Beattie College, Birmingham, 2011 – 2013

 

A-levels: Business Studies, Economics, English, 2010 – 2012

Hawthorn School, Coventry, UK

 

8 GCSEs (including Mathematics and English), 2008 – 2010

Hawthorn School, Coventry, UK

 

Skills

 

  • Excellent customer service skills: twice awarded Sales Consultant of the Year (2017 & 2019) based on customer surveys
  • Knowledge of financial services: 4+ years of experience in selling financial services both B2C and B2B
  • Ability to work in a target-driven environment: 7+ years spent working and thriving in target-driven and commission-dependent roles
  • Strong computer skills: successfully working across a range of specialist commercial and in-house software packages, able to use various tools to track hidden trends 
  • CRM solutions: comfortable in Pipedrive and Insightly, adept at using spreadsheets for effective ad hoc CRM

 

Awards

 

Hedges & Betz Insurance Sales Consultant of the Year 2017, 2019

 

Languages

 

  • Spanish (C1)
  • German (B1)

 

Now you know what a model CV looks like. Let's write your own.

 

1. Write a personal statement for your sales CV

 

Best way to start a CV? Write a personal statement. There are three things your CV personal statement should do:

  • Introduce you as an employee, what industry or niche you’ve been working in and for how long
  • Give a taste of what you have to offer the company by showcasing an achievement
  • Describe what you hope to achieve for the company by applying your skills.

 

Address each of these points in a total of 3-4 sentences and 50-150 words and you already have an impressive personal statement that will make recruiters sit up and pay attention to your sales CV.

 

Writing a sales manager CV, sales director CV or generally have a lot of experience and achievements under your belt? Then start and finish your personal statement as above but include two achievements:

  • Your most relevant achievement for the job
  • A unique achievement, like an award you’ve won or a record you hold.

 

Stick to the 150 word limit, though, whichever option you choose. As you can probably gather, your personal statement will be different for each job to which you apply. You’ll need to swap out the last sentence each time. You might even find that different achievements are more relevant to different jobs.

 

Speaking of customising your sales CV personal statement, try to use keywords from the job advert and mention the company you’re applying to by name. More and more companies are using Applicant Tracking Systems (ATS) and the right keywords will help send your CV into the right pile.

 

Your personal statement will go first in your CV, but it’s best to write it last. Keep it in the back of your mind as you work through the rest of this article and come back to it once you’ve got your job descriptions and skills written out and ready to go.

 

Sales CV personal statement example

 

Dedicated sales professional with 7+ years of experience across both retail and financial sectors as well as B2C and B2B sales models. Exceeded all sales target metrics over the past 4 years without exception, exceeding average close rates by no less than 13% each month. Brought in approximately £113,000,000 in revenue since starting in current role as sales consultant. Seeking opportunity to share know-how and help the sales team at Baxter & Baxter reach new levels of market penetration and conversion.

 

A strong CV summary will convince the recruiter you’re the perfect candidate. Save time and choose a ready-made personal statement written by career experts and adjust it to your needs in the LiveCareer CV builder.

 

Create your CV nowcv builder

 

2. Showcase your work experience in your sales CV

 

Use a chronological format to list your work experience, starting from your most recent position and working your way back from there. This is the CV format that hiring managers expect to see in a sales CV and it’ll help them scan your CV more easily. It’ll also help an ATS parse your work history more readily.

 

Start each job description according to the following template:

 

[Job Title]

[Company Name, Location]

[Dates of Employment]

 

Resist the temptation to list duties and responsibilities under each position. Instead, list only quantified achievements that are relevant to the job you’re applying for. Use accomplishment statements and something like the PAR (Problem Action Result) formula to structure your bullet points.

 

Writing a sales CV with little or no experience? Focus on any internships, placement work, and volunteer work you’ve done and then put this CV section after your education section. Don’t stress if you don’t have any work experience at all—in that case skip this section and consider writing a student or graduate CV instead.

 

Sales CV job description examples

 

Sales Consultant

Hedges & Betz Insurance, Nottingham

October 2016 – present

  • Higher than average 38% success rate with leads taken from in-house call centre
  • Performing in-depth fact finds, providing quotes and arranging policies for over 80 customers a month
  • Maximised the revenue of each enquiry by utilising a compliant and professional sales process that resulted in a 68% close rate – 16 percentage points higher than the regional average
  • Exceeded all sales target metrics without exception, exceeding average close rates by no less than 13% each month
  • Generated six new B2B leads over the past 12 months by meeting with potential clients outside of regular duties
  • Closely mentored seven other sales consultants and organised and ran quarterly best practices workshops, on a volunteer basis before a formal programme was established by management

 

Sales Assistant

Good Blokes Electronics Warehouse, Birmingham

August 2013 – September 2016

  • Exceeded sales targets by at least 15% every month since September 2013
  • Consistently demonstrated an in-depth working knowledge of over 170 product lines
  • Monitored sales trends to pre-empt stock shortages by requesting early resupplies from the main warehouse, reducing low-stock alerts by 40%
  • Handled customer complaints with a proactive, solutions-oriented approach leading to 23% lower than average returns on non-faulty goods
  • Moved a total of over £16,000,000 of stock – significantly higher than the average due to higher sales figures and a strategic focus on high-ticket, high-margin items

 

3. Add an education section to your sales CV

 

When listing university degrees, include the name of your degree, the years you attended (with an expected graduation date if you’re still studying), and the name of the institution and its location. Use this layout:

 

[Degree Class] [Degree Type] [Degree Name] (Year Graduated)

[University Name]

 

If you’re still studying, include your expected graduation date.

 

When it comes to your high school education, list all of your A-levels subjects, the years during which you studied them, the name of the school and its location. For GCSEs simply state how many you completed, the years over which you completed them, the name of the school and its location.

 

Employers often need to see that you have passes in Maths and English as a bare minimum. So it’s a good idea to mention Mathematics and English when stating how many GCSEs you’ve completed.

 

If you’ve just finished school or just graduated from university and don’t yet have much experience, then put this section above your work experience section. You may want to add bullet points here to highlight your academic achievements, extracurricular activities or areas of excellence.

 

Sales CV education section examples

 

NVQ 3 in Retail Operations, 2011 – 2013

Beattie College, Birmingham

 

A-levels: Business Studies, Economics, English, 2010 – 2012

Hawthorn School, Coventry, UK

 

8 GCSEs (including Mathematics and English), 2008 – 2010

Hawthorn School, Coventry, UK

 

4. Add a deal-closing list of sales skills to your sales CV

 

The goal here is to end up with a list of 5-10 of your skills, each backed up with facts and figures. First, set aside the job advert to which you’re responding as well as your CV file. Open a new document and list as many of your on-the-job skills as possible (hard and soft skills). The more, the better.

 

Now comes the tricky part. Pair each of your skills with a concrete example that demonstrates your ability to do the thing in question. Can’t back something up? Then it drops off the list. Anyone can think up an impressive sales skill-set, stand out from the crowd by showing that you walk the walk.

 

Go back to the job advert and pick 5-10 skills (with examples) that match the job offer. Paste these into your sales CV. Keep the full master list, though. Add to it as new skills and/or examples occur to you. You’ll be able to draw from it when tailoring your CV to the next job advert.

 

Sales CV skills sample

 

  • Excellent customer service skills: twice awarded Sales Consultant of the Year (2017 & 2019) based on customer surveys
  • Knowledge of financial services: 4+ years of experience in selling financial services both B2C and B2B
  • Ability to work in a target-driven environment: 7+ years spent working and thriving in target-driven and commission-dependent roles
  • Strong computer skills: successfully working across a range of specialist commercial and in-house software packages, able to use various tools to track hidden trends 
  • CRM solutions: comfortable in Pipedrive and Insightly, adept at using spreadsheets for effective ad hoc CRM

 

5. Include additional sections in your sales CV

 

Add sections for anything that helps paint a fuller picture of you as an employee. Sales, especially when working on commission only, can be extremely stressful. Show the hiring manager how you relax and keep an even keel by listing some of your hobbies.

 

Maybe you have some relevant qualifications that belong in their own section? Do you speak any languages other than English? This is still relatively rare in Britain and well worth mentioning, especially in sales-related fields.

 

Sales CV additional sections examples

 

Awards

 

Hedges & Betz Insurance Sales Consultant of the Year 2017, 2019

 

Languages

 

  • Spanish (C1)
  • German (B1)

 

6. Write a sales cover letter to go with your CV

 

Most of the time your sales CV will only constitute half of your job application. Don’t neglect the other half and write a sales cover letter that does your CV justice. A correctly laid-out cover letter will be framed by an appropriate header and salutation as well as proper sign-off.

 

You cover letter should also include:

  • An attention-grabbing opening (60-80 words)
  • A main section brimming with sales achievements (120-200 words)
  • A closing that neatly wraps everything up and leaves your reader with a CTA (40-60 words).

 

The only time you should not include a cover letter is when you’ve been explicitly asked not to. Writing a good cover letter can be daunting at first, but with the right guidance you might be surprised at how quickly and easily it goes.

 

7. Format your sales CV for maximum impact

 

Before focusing on the more aesthetic aspects of preparing your sales CV, be sure to proofread it thoroughly. Ask someone to look over it for you and then check it again yourself. There are many apps, web apps, and programmes out there that can help you. Everything has to be absolutely word-perfect.

 

Then, follow these CV design guidelines for a professional-looking sales CV:

 

One last thing: as anyone in sales well knows, a quick follow-up call can make all the difference. So call or email the company if you haven’t heard back after a week. 

  

You don’t have to be a CV writing expert. In the LiveCareer CV builder you’ll find ready-made content for every industry and position, which you can then add with a single click.

 

Create your CV nowcv builder

 

How did you go? Was this article what you needed to get your sales CV ready to take the world by storm? Is there anything you need more guidance with? We’d love to hear from you – please leave your questions and comments below.

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LiveCareer Editorial Team
LiveCareer Editorial Team

About the author

Since 2005, the LiveCareer Team has been helping job seekers advance their careers. In our in-depth guides, we share insider tips and the most effective CV and cover letter writing techniques so that you can beat recruiters in the hiring game and land your next job fast. Also, make sure to check out our state-of-the-art CV and cover letter builder—professional, intuitive, and fully in line with modern HR standards. Trusted by 10 million users worldwide.

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