CV achievements can set you apart from other applicants. While many candidates list job duties, those who fill their CVs with accomplishments show real impact and secure the best job opportunities. This guide provides examples of key achievements to put on a CV to help you exceed recruiters’ expectations.
In this guide, you’ll see:
How to describe accomplishments in a CV.
Where to put career achievements on a CV.
20+ examples of CV achievements for different job titles.
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What are achievements on a CV?
Achievements in a CV are specific, quantifiable examples of the results you delivered in your past jobs, such as reducing costs and hitting revenue targets. They show what you accomplished, not just what you were responsible for.
Instead of listing tasks or duties, achievements focus on impact. They explain how your actions improved performance, saved time or money, increased revenue, reduced errors, or supported better outcomes.
For example: “managed customer accounts” is a responsibility. “Increased customer retention by 15% by improving follow-up processes” is an achievement.
Receiving professional or industry recognition for performance or contribution.
Leading or playing a key role in special projects or initiatives.
Successfully handling complex business or team challenges.
Identifying and fixing problems that improved results or efficiency.
Growing revenue, sales figures, or client portfolios.
Reducing costs, waste, or time through smarter ways of working.
Launching or helping introduce new products, services, or processes.
Meeting or exceeding targets, KPIs, or performance goals.
Creating or proposing new ideas that led to positive change.
Improving quality, accuracy, or compliance standards.
Increasing productivity or output across teams or departments.
Achievements make your CV more convincing because they turn experience into evidence and help employers see the results you can deliver in their role.
Why should you include career achievements on a CV?
While every candidate can list job duties, not everyone can show what they achieved. In fact, Forbes reported that only 26% of resumes (American CVs) included at least five instances of measurable results, while 36% of CVs had no quantified accomplishments.
Here are the key reasons to put achievements on your CV:
They help you distinguish yourself from other candidates.
CV achievements quantify your impact with numbers, making your claims credible.
They show how you solve problems and contribute to company growth.
They help recruiters scan your CV quickly and spot your top strengths.
CV accomplishments help hold the reader’s attention.
They help pass ATS scanners that search for specific keywords.
Achievements add depth and credibility to your CV by showing the real results you've delivered. They help employers understand the value you bring and why you deserve to move forward in the hiring process.
How to find achievements to put on a CV
Many people think they don’t have achievements, but they often do – they just haven’t labelled them that way. Achievements are usually hidden inside your everyday work.
Start by looking at your regular tasks and asking simple questions:
Did you improve something?
Did you solve a problem?
Did your work save time, money, or effort?
Any positive change you helped create can be turned into an achievement for your CV.
It also helps to review emails, appraisals, or performance reviews for clues. Look for numbers, feedback, or outcomes that show progress. Even small improvements matter when they show consistency and impact.
If numbers are hard to find, estimate responsibly. Use averages, timeframes, or percentages where possible. The goal is to show the difference your work made.
Always place your most relevant achievements first, especially within each role. Recruiters often skim CVs, so leading with the strongest, most job-relevant results increases the chance your CV makes an offer-worthy impression.
How to present achievements on a CV
The most important thing to remember when writing your perfect CV is not to write a tedious laundry list of duties. Recruiters know what your everyday tasks look like. They are more interested in what you achieved.
When writing a CV, approach creating accomplishments in the following way:
Use action verbs at the beginning of the sentence: for example, start each description with “increased”, “developed”, or “designed”.
Quantify the results of your actions: add numbers, percentages, values, and statistics to show your impact.
Be specific in your descriptions: avoid generalised and vague claims.
Use the PAR (Problem, Action, Result) or STAR (Situation, Task, Achievement, Result) formula: they show a defined approach to creating accomplishments that impress recruiters.
Utilise the skills-based CV format if you’re a student, recent graduate, freelancer, or making a career change CV: this will put your key achievements at the forefront.
Don’t force achievements in your CV. If you’re building a CV with no experience (including experience gained through volunteering, work placements, or internships), focus on skills or other qualifications. The effectiveness of achievements lies in how they point to your competence and engagement in previous jobs.
1. Include CV achievements in the personal profile
The personal profile sits at the top of your CV and is often the first section recruiters read. This makes it the ideal place to include one strong, high-impact achievement that’s the most relevant to the position you’re pursuing.
Here’s an example of using CV achievements in a personal profile:
Driven marketing professional with 6+ years of experience improving brand visibility, leading high-impact campaigns, and exceeding growth targets. Achieved a 30% year-on-year increase in customer engagement through a multichannel strategy. Recognised for leading teams to deliver results under pressure. Now seeking a senior role to continue delivering strong, measurable success in [Company Name].
A strong CV summary will convince the recruiter you’re the perfect candidate. Save time and choose a ready-made personal statement written by career experts and adjust it to your needs in the LiveCareer CV builder.
2. Present achievements in the work experience section
The work experience section is where achievements should appear most often and in the most detail. Build each accomplishment around a strong verb in the active voice. Use ‘negotiated contracts’ rather than ‘contracts were negotiated.’ Follow these with a measurable outcome where possible.
You should have about 3–6 achievements for each recent job description and 1–3 for older ones (10 years or older). List your job descriptions in reverse chronological format.
You can use the following template to structure your CV work history:
[Job title]
[Company name + its location]
[Dates of employment]
Achievements (up to six bullet points)
Key achievement (optional; include it if you really want to emphasise a specific accomplishment)
If you struggle to give at least three achievements per job description, list your duties. Then, make them into achievements by noting the scale at which you did things. For example, ‘helped customers find products’ might become ‘helped 15+ customers a day find the products they were looking for’.
Can’t include any metric at all? Emphasise your impact through action-oriented wording. For example, ‘maintained project documentation’ can be improved to ‘maintained accurate project documentation that supported smooth handovers and reduced follow-up issues’.
Here’s a sample job description with strong CV achievements from a web developer CV:
Web Developer
BrightScale Solutions, London
May 2021–February 2026
Led the development of a new company website, increasing conversion rates by 28% through improved performance and UX.
Optimised front-end code and images, reducing average page load time by 45% across key pages.
Built reusable components and templates, cutting development time for new pages by 30%.
Collaborated with designers and product managers to deliver 15+ feature updates on schedule.
Key achievement:
Delivered a custom client portal that supported 10,000+ monthly users and reduced support requests by 22% within six months.
If you don’t have enough work experience to quantify your CV achievements, see our detailed guides on writing a student CV or a graduate CV. They have a lot of valuable tips for CVs with little experience.
3. Improve your education section with CV accomplishments
Career achievements don’t belong only to work experience. Your education section can also highlight valuable results, especially for your first CV.
Focus on outcomes linked to your studies. This might include strong grades, relevant projects, dissertations, placements, or recognition you received. Many extracurricular activities help employers see your potential and how your learning translates into practical skills.
For example, instead of listing a degree alone, you could mention a final-year project, a top grade, or coursework that solved a real problem. If you completed group work, research, or industry-linked assignments, these can also count as achievements.
Here’s a sample education section with strong CV achievements:
BA (Hons) Marketing and Communications (2:1)
University of Leeds, 2014–2017
Dissertation: “The Impact of Influencer Marketing on Gen Z Consumers” (awarded First-Class mark)
Student Ambassador and Vice President of the Marketing Society
4. List CV achievements in the skills section
The skills section doesn’t have to be a simple list of abilities. You can strengthen it by turning key skills into achievement-backed statements on your CV. This shows not only what you can do, but also how well you do it.
This approach works best for experienced professionals who can connect each skill to a CV achievement. Using accomplishments in the CV skills section helps:
Prove your skill level with evidence.
Reinforce your work experience without repeating it.
Make your CV more engaging and results-focused.
Below is a strong example of how to present skills with CV achievements:
Campaign management: Led end-to-end delivery of multichannel marketing campaigns, achieving a 42% increase in Q3 sales through strategic planning, execution, and optimisation.
Content marketing: Created and managed targeted content strategies across blogs, social media, and email, increasing engagement by 30% year-on-year.
SEO & Google Analytics: Improved organic traffic by 45% by applying SEO best practices and using Google Analytics to track performance and user behaviour.
Data analysis & reporting: Turned marketing data into actionable insights, producing reports that shaped strategy and improved campaign ROI by 25%.
Budget management: Managed marketing budgets of up to £250K, delivering campaigns under budget without reducing quality.
Creative problem-solving: Recovered underperforming paid campaigns by adjusting creatives and targeting, resulting in a 60% improvement in CTR.
5. Strengthen your CV with achievements in the bonus sections
Bonus sections are a strong place to include CV achievements that don’t fit neatly into your work history or education. These sections allow you to highlight results from projects, awards, volunteering, or specialist activities without overcrowding your main CV sections.
CV accomplishments in bonus sections should still focus on outcomes. For example, instead of listing an award name alone, briefly explain why you received it. For projects or volunteering, describe what you achieved, improved, or delivered as a result of your involvement.
Common bonus sections where CV achievements work well include certifications, awards, projects, volunteering work, publications, and professional memberships. These achievements help show initiative, commitment, and impact beyond day-to-day duties.
Here’s an example of using CV achievements in bonus sections:
Certifications
Advanced Sales Negotiation Certificate – Chartered Institute of Marketing (CIM), June 2023
CRM & Pipeline Management Training – HubSpot Academy, October 2022
Professional Projects
New Market Entry Project: Supported the launch of a new regional sales strategy, helping generate £450,000 in new revenue within the first nine months.
Sales Process Optimisation Initiative: Helped redesign lead qualification and follow-up processes, resulting in a 25% improvement in conversion rates.
Awards and Recognition
Top Sales Performer of the Quarter, Q3 2023: Awarded for achieving 135% of the quarterly sales target and securing the highest number of new client accounts.
Client Excellence Award, 2022: Recognised for maintaining a 98% client satisfaction score across managed accounts.
60 CV achievements examples for various industries
In this section of the article, I present 60 sample accomplishments for various industries. All of them present quantified results you can adapt to improve your own personal statement or work experience sections.
Built automated dashboards that reduced reporting time by 60%, enabling weekly insights instead of monthly updates. Analysed large datasets to identify trends that improved forecast accuracy by 25%.
Optimised data pipelines and queries, reducing processing errors by 40% and improving data reliability.
Drafted and proofed 300+ legal documents with 99% accuracy, supporting a 25% increase in caseload capacity.
Managed case files for 80+ active matters, ensuring deadlines, filings, and compliance requirements were met.
Conducted legal research that reduced preparation time for hearings and submissions by 20%, improving team efficiency.
Sample CV with key achievements
Example
Sarah Thompson
Marketing Manager
sarah.thompson@email.com
07700 900845
LinkedIn: linkedin.com/in/sarahxthompson
Personal Statement
Driven marketing professional with 6+ years of experience improving brand visibility, leading high-impact campaigns, and exceeding growth targets. Achieved a 30% year-on-year increase in customer engagement through multichannel strategy. Recognised for leading teams to deliver results under pressure. Now seeking a senior role to continue delivering measurable success in a fast-paced environment.
Work Experience
Marketing Manager
BrightScale Solutions, London
May 2022–March 2026
Led a cross-functional team to launch a national product campaign, increasing sales by 42% in Q3 2023.
Introduced A/B testing across email campaigns, improving open rates from 18% to 34%.
Negotiated a new ad partnership deal, reducing costs by 25% while doubling social media reach.
Designed and implemented a customer loyalty programme that boosted retention by 15%.
Key achievement:
Won “Team Leader of the Year” in 2022 for consistently exceeding campaign KPIs.
Marketing Executive
NovaComm Ltd, Manchester
June 2019–April 2022
Supported the delivery of 20+ digital marketing campaigns, contributing to a 120% uplift in leads year-on-year.
Managed website content strategy, reducing bounce rates by 35% and improving SEO rankings.
Collaborated with product teams to develop go-to-market strategies for two major product launches.
Key achievement:
Received “Employee of the Month” twice for driving performance improvements across channels.
Education
BA (Hons) Marketing and Communications (2:1)
University of Leeds, 2016–2019
Dissertation: “The Impact of Influencer Marketing on Gen Z Consumers” (awarded First-Class mark).
Student Ambassador and Vice President of the Marketing Society.
Key Skills
Campaign management: Led end-to-end delivery of multichannel marketing campaigns, achieving a 42% increase in Q3 sales through strategic planning, execution, and optimisation.
Content marketing: Created and managed targeted content strategies across blogs, social media, and email, increasing engagement by 30% year-on-year.
SEO & Google Analytics: Improved organic traffic by 45% by implementing SEO best practices and using Google Analytics to monitor site performance and user behaviour.
Email marketing (Mailchimp, HubSpot): Designed automated email workflows and A/B tests, boosting open rates from 18% to 34% and reducing unsubscribe rates.
Data analysis & reporting: Translated marketing data into actionable insights, producing monthly reports that shaped strategy and improved campaign ROI by 25%.
Budget management: Managed marketing budgets of up to £250K, ensuring efficient spend allocation and delivering campaigns under budget without sacrificing quality.
Team leadership: Supervised a team of 5 marketing professionals, providing mentoring and performance feedback that led to two internal promotions within one year.
Creative problem-solving: Resolved performance dips in paid campaigns by redesigning ad creatives and adjusting targeting, resulting in a 60% improvement in CTR.
Certifications
CIM Level 6 Diploma in Professional Marketing, 2022
Google Analytics Certification, 2023
Awards and Honours
Team Leader of the Year, BrightScale, 2022
Winner, NovaComm Innovation Challenge, June 2020
Projects
Customer Rebrand Rollout: Managed full rebrand across digital assets and retail stores in under 12 weeks, contributing to a 20% brand awareness boost.
Email Automation Overhaul: Implemented new workflows that improved campaign delivery time by 60% and cut customer churn by 12%.
Volunteer Work
Social Media Manager, Women in Tech London: Grew follower base by 300% in six months.
Event Coordinator, local charity fundraiser: Raised £8,000 for children’s hospice care through online campaign planning and promotion.
Languages
French (C1—Professional Working Proficiency)
Spanish (B2—Upper Intermediate)
Hobbies and Interests
Content creation: Run a personal blog and Instagram account focused on brand storytelling and consumer trends, with a growing audience and high engagement.
Digital trends: Stay up to date with emerging marketing technologies, from AI tools to new social media platforms, and experiment with them in side projects.
Creative writing: Enjoy writing short-form content and ad copy, which sharpens my messaging and audience engagement skills.
You don’t have to be a CV writing expert. In the LiveCareer CV builder you’ll find ready-made content for every industry and position, which you can then add with a single click.
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About the author
Maciej Staszek Tomaszewicz
Maciej is a certified career expert who brings over a decade of expertise in crafting tailored CVs and cover letters. He combines deep industry knowledge with a friendly, accessible writing style, aiming to empower job seekers with practical tips and insightful career advice.
Crafting a job-winning CV is all about showcasing your unique skills and experiences. Start with a strong personal statement that highlights your career goals and achievements.