Digital Marketing CV Examples & 25+ Writing Tips for 2022

Whether you build funnels, create ad campaigns, or manage influencers, one thing is for sure—every day you deal with the ever-dwindling span of human attention. The time we can engage someone for is always decreasing, and your digital marketing CV must make an impression.

You could A/B test every variable until you run out of places to apply to (or more likely, start considering starting an alpaca petting business), or you could follow this easy guide to ticking your employer’s boxes. Here’s a digital marketing CV example and a step-by-step guide on how to write a job-winning CV.

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Digital marketing CV example

That’s the finished product. Now here’s a guide to write your own CV:

1. Write a digital marketing CV personal statement

How to start a CV? With a personal statement. Your CV personal statement is like a catchy headline for your PPC ads. You’re trying to garner attention and get them into your funnel, so that you can finally sell. As with any sales exercise, think about their goals and needs, and try to imagine the solution.

Then, take the parts of your experience that match that solution and describe your results. To hook them in effectively, follow this formula, and answer the following questions in one sentence each:

1. Who are you, what’s your experience?
2. What type of projects have you successfully delivered?
3. What’s your most impressive/relevant achievement?
4. What’s your most unique achievement?
5. What are you hoping to be able to achieve for this employer?

Just like your PPC headlines, they are easier to write once you have the whole landing page finished.

Digital marketing CV personal statement

A strong CV summary will convince the recruiter you’re the perfect candidate. Save time and choose a ready-made personal statement written by career experts and adjust it to your needs in the LiveCareer CV builder.

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2. Write your digital marketing CV job description

You are in luck. The evidence-based approach with a lot of numbers to back up arguments has time and time again proven to be the most effective for convincing employers to hire, and you are in a niche industry where there are analytics for everything. 

So, talk about the results you’ve been getting. How much ad spend do you manage, what return are you getting on it, what content do you produce and how much conversion does that produce? Scan the job ad thoroughly for your employer’s expectations.

Showcase a range of proven experience and completed projects that matches the employers expectations. Use the STAR (Situation-Task-Action-Result) formula to help you out.

In your work experience section, list 3 to 10 bullet points for your most recent position, and list them in order of importance under this heading:

[Job Title]

[Company Name, Location]

[Dates of Employment]

For older positions, stick to 3 bullet points. Don’t repeat points.

Digital marketing CV work experience section 

3. Add some small print: your education

All branches of digital marketing are ridiculously easy to get into, but quite challenging to become extremely effective at. There’s a lot of tools constantly cropping up, and just keeping up with them can be a full time job.

It is most likely the results you’re getting this year, with the current circumstances and technology that will dictate your success in getting hired, not something you learned at university five years ago.

Record your degree in the following way: 

[Degree Class][Degree Name](Year Graduated)

[University Name]

Graphic design CV education section

4. List your relevant digital marketing skills

For digital marketing, mastery of tools is paramount. Soft skills are only recently becoming more important. At the same time, listing every tool and tech used for each project can make your digital marketing CV blocky. A simple way to solve that is to list hard and soft skills and focus on the tools you use.

It is a better way to group your tools thematically instead of dropping them through text, so someone can take one look and see exactly what you can, and perhaps what you can’t do. Applicant Tracking Systems are also pleased with the keywords.

Digital marketing CV skills 

5. Add additional sections to your digital marketing CV

Additional sections are probably not going to make them impulse buy, unless you have a language they’re really looking for, but they can tip the scales in your favour—especially if you have some awards to speak of.

If you were primarily a freelancer, you could opt to make a ‘Notable Projects’ section and list the results of several key assignments. 

Digital marketing CV template—additional sections

6. Write a digital marketing cover letter

If you’re in email marketing, this is where you will probably shine. This is the final chance to make a long-form argument to get you to interview. Focus each one to the company you’re applying to, as you would to a customer profile.

The best marketing cover letters are composed of:

• 1st Paragraph (60-80 words)—Years of experience, and the number one reason why you are the best candidate (for example your skills).
• 2nd (Main) Paragraph (120-200 words)—Focus on the 2 or 3 most convincing reasons that make you believe you can handle what they throw at you.
• 3rd Paragraph (40-60 words)—Show your interest in the company and tell them what you hope to do for them.
• Call to Action (Single Sentence)—Be confident, and ask them to look at your portfolio and give you a call back.

You might think that nobody reads cover letters these days, but studies have shown that more than 50% of employers still expect to get a cover letter.

What else to remember about when writing a digital marketing CV?

Though content is king, there are some CV formatting rules you have to follow, too:

• Use an easy-to-read CV font. Didot is a classy alternative to the tired classics.
• For a perfect CV, use even margins on all sides.
• Use bold, clear headings for each section, and space sections out to create a structure you can skim-read.
• Choose a creative CV template, but make sure it is ATS-compliant. Not all visual CVs are ATS scannable.
• Unless told not to, save your digital marketing CV in a PDF format.
• How long should a CV be? It is a good strategy to make your CV fit on one page. If you're an experienced digital marketer, two pages are fine, too.

Track the applications you send out in Excel. If you don’t get a reply in two weeks, try giving them a follow-up call.

Publish!

You don’t have to be a CV writing expert. In the LiveCareer CV builder you’ll find ready-made content for every industry and position, which you can then add with a single click.

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Did you find our digital marketing CV examples useful? Are you writing a digital marketing CV with no experience? Use the comments section below to ask any questions. I’m looking forward to hearing from you.