Are you sending the same cover letter out to every job opportunity? If the answer is yes, you’re making a classic job search mistake. Hiring managers glance over hundreds of cover letters a day, so job seekers that use the “shot-in-the-dark” approach tend to blend in rather than stand out.
Fact is, you can’t effectively prove that you’re the perfect candidate with a generic, cookie-cutter cover letter. A personalised cover letter that is written specifically for the opportunity and the company will help you get a hiring manager’s attention.
It does take a little bit more effort to write a customised cover letter, but it is time well spent. Here are some simple rules that will help you create an effective, personalised cover letter:
Choose one achievement to describe or one storey to tell that will illustrate what a great candidate you are for the position. Too many people use the “shot-gun approach” by including a long list of skills, which frankly, belong in your CV.
Paint a picture
Don’t cover the same ground as your CV, instead, use the cover letter to describe your career progression or the challenges you’ve overcome in richer detail.
Hiring managers are looking for job fit and company match. Make sure that your cover letter reflects the same tone and feel as the job ad. For example, if the company is traditional, use a more formal, professional tone. If the job ad is written in a fun and creative way, follow the company’s lead in your cover letter.
Hiring managers don’t need to know the intimate details of your personal history. Whilst it’s true that your cover letter should be a more personal compared to your CV, it shouldn’t be a therapeutic outlet.
Don’t dwell on setbacks, layoffs, politics or office dysfunction in your cover letter. It will only backfire–you’ll come across as defensive, difficult to work with, desperate–or all three. None of which works in your favour. Instead emphasise what you achieved in your position rather than why you left.
For job-specific examples of cover letter openers, go to our Cover Letter Builder.
Be confident in your cover letter by having it written by a professional writer. Email us at firstname.lastname@example.org with your phone number and best time for contact for more details.