1. General CV Example & How to Write It in 2024

General CV Example & How to Write It in 2024

LiveCareer Editorial Team

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Crafting the perfect CV can seem like trudging through a maze—knowing where to start is half the battle. In this article, we sprinkle a bit of magic dust to guide you through creating an exemplary general CV, packed with tips and examples that promise to elevate your application from the ordinary to the exceptional.

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Here’s a general CV template in a text version:

General CV example

Avery Martinez

Digital Marketing Specialist

[Phone no.] 123-456-7890 

Email: avery.martinez@email.com 

LinkedIn: linkedin.com/in/avery-martinez1339 

Personal Statement

Creative and results-driven digital marketing specialist with over 5 years of experience in developing successful marketing campaigns and strategies. Eager to support OmniCorp UK Ltd in enhancing their digital presence and maximising online engagement. Notable achievement includes increasing website traffic by 200% and customer engagement by 150% for Universal Solutions UK Ltd within one year through innovative SEO tactics and content marketing strategies.


Digital Marketing Specialist

Universal Solutions UK Ltd, London

January 2019–Present 

Key Qualifications & Responsibilities

  • Led cross-functional teams to develop, implement, and monitor marketing campaigns across various digital platforms. 
  • Implemented cutting-edge SEO techniques, improving website visibility and SERP ranking significantly. 
  • Managed social media accounts, including content creation, analytics, and advertisement strategy, increasing engagement across platforms. 
  • Conducted market research to identify trends, evaluate competition, and adjust strategies accordingly. 

Key Achievement:

  • Increased website traffic by 200% and customer engagement rates by 150% in 12 months through strategic marketing initiatives.


BA Honours in Marketing

University of Manchester, Manchester 

September 2014–June 2018 

Relevant extracurricular activities 

  • Vice-President of the University Marketing Society, organised networking events and workshops. 

Academic achievements 

  • Graduated with First Class Honours. 
  • Winner of the Annual Marketing Innovation Challenge in 2017. 


  • Proficient in Google Analytics and AdWords 
  • Skilled in content creation and SEO 
  • Excellent communication and teamwork abilities 
  • Strong analytical and problem-solving skills 
  • Experienced in social media management and marketing 
  • Knowledge of CRM software 
  • Adaptability in fast-paced environments 
  • Creative thinking and innovation 


  • Google Analytics Certified, Google, 2020 
  • HubSpot Content Marketing Certification, HubSpot Academy, 2021 


  • 2023, Digital Marketer of the Year, UK Digital Marketing Awards 


Member of the Chartered Institute of Marketing since 2019 

  • Co-organised the annual Digital Marketing Trends Seminar, London 


  • English—Native 
  • Spanish—Intermediate 


  • Maintaining a professional blog focused on the latest digital marketing trends 
  • Volunteering for non-profits to improve their digital marketing efforts, enhancing online visibility by 100% for two organisations 

How to write a general CV 

Before we leap into the essentials, understand this: a stellar CV mirrors your professional story in the most flattering light, encouraging potential employers to explore further. We unfold the crucial elements of a general CV that not only captures attention but also narrates your professional prowess effectively.

  • Personal statement:

Begin with a riveting personal statement that encapsulates your years of experience and most significant achievements. If you’re an experienced professional, follow the CV summary format. However, if you’re only starting out in the profession, give a CV objective format a try, as it’s better suited for entry-level applicants.

  • Job description:

Tailor your employment history to accentuate your area of expertise, key accomplishments, and relevant experience. Employ a structured approach with 3 to 7 bullet points under each job role, and consider a skills-focused CV if you're contemplating a career shift or doing mostly freelance work.

  • Education:

Bolster your CV with education details that highlight your academic credentials in the format: [Class of Degree] [Degree Title] (Year of Graduation) at [Name of University]. For those with limited experience, amplify this section with achievements, extracurricular involvements, and proficiencies.

  • Skills:

Craft a skills section that showcases soft skills and relevant technical expertise aligned with what employers are looking for. This part should complement your personal statement and employment history by illustrating your candidacy's strengths.

  • Additional sections:

Elevate your CV with sections that add depth to your professional persona. Include awards, certifications, or language proficiencies, but steer clear of non-relevant hobbies or interests to maintain the focus where it matters most.

  • Cover letter:

Enhance your application with a personalised cover letter that lays out your unique skills and passion for the role. Begin with a compelling intro that speaks to your experience and suitability, weave in a detailed account of your strengths and what you bring to the table, and conclude with a strong closing that articulates your enthusiasm for the role and a call to engage further.

  • Format:

Play around with your general CV layout, keeping readability in mind by choosing the appropriate font and making good use of white space. Also, optimise for applicant tracking systems with a suitable file format, noting that some systems may not parse PDFs effectively.

May this guide serve as your beacon, illuminating the path to not just a job, but a career that reflects your ambitions and dreams.

A strong CV summary will convince the recruiter you’re the perfect candidate. Save time and choose a ready-made personal statement written by career experts and adjust it to your needs in the LiveCareer CV builder.

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Considering other positions? See CV examples for different jobs:

Thank you for taking the time to read through our tips on crafting an effective general CV. We hope you've found these insights valuable. Should questions arise or if you're eager for further discussion, please don't hesitate to use the comment section below.

How we review the content at LiveCareer

Our editorial team has reviewed this article for compliance with Livecareer’s editorial guidelines. It’s to ensure that our expert advice and recommendations are consistent across all our career guides and align with current CV and cover letter writing standards and trends. We’re trusted by over 10 million job seekers, supporting them on their way to finding their dream job. Each article is preceded by research and scrutiny to ensure our content responds to current market trends and demand.

About the author

LiveCareer Editorial Team
LiveCareer Editorial Team

Since 2013, the LiveCareer UK team has shared the best advice to help you advance your career. Experts from our UK editorial team have written more than one hundred guides on how to write the perfect CV or cover letter.

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