Industrious Field Marketing Manager implementing marketing programmes designed to increase store traffic. Especially skilled at improving customer experiences with customised retail plans. Specialise in determining and achieving marketing goals.
Â• Extremely adept at the development and implementation of marketing procedures Â• Strong knowledge of field marketing and team management Â• Extensive ability to analyse market research data Â• Remarkable ability to set and achieve marketing objectives Â• Thorough and effective communications skills Â• Exceptional problem solving abilities
July 2004 to May 2009 Good Eats Bake Shop Â— Manchester, UK Field Marketing Manager Â• Evaluated existing marketing procedures to pinpoint areas for improvement. Â• Tested various marketing plans to increase in-store traffic. Â• Implemented marketing plans that tested well. Â• Prepared periodic assessments of field marketing goals. Â• Monitored and resolved customer issues. Â• Designed and evaluated presentations for clients. May 2009 to August 2012 Sunrise Bridal Shop Â— Manchester, UK Field Marketing Manager Â• Prepared detailed assessments of all marketing activities. Â• analysed local market conditions to plan strategies. Â• Developed and implemented local promotions. Â• Monitored inquiries and scheduled special in-store events. August 2012 to Present Marty’s Bar & Grille Â— Manchester, UK Field Marketing Manager Â• Developed marketing plans designed to engage new and returning customers. Â• Tracked all marketing activities to develop creative ways to increase customer flow. Â• Tracked competitor activities to prepare counter marketing plans. Â• Ensured that all marketing plans were fully executed and properly tracked. Â• Expanded catering operations to boost brand awareness and increase business. Â• Hired additional field marketing staff as needed.
2004 University of Cambridge, Cambridge, England, UK Bachelor of Science, Marketing