Marketing Executive with 25 years marketing experience within entertainment / leisure industry.
Extensive knowledge of and experience in multi-platform advertising (traditional and digital media) PR and Social Media campaigns, copywriting, building relationships with key media influencers, stakeholders and marketing service providers
Developing and managing multi-platform advertising and PR campaigns
Copywriting / creative writing
Working with wide range of external marketing suppliers
Working with key stakeholders
Developing and managing media partnerships
Marketing planning: Working in partnership with stakeholders to develop and implement plans to agreed budgets and timeframes
Developing and managing multi-platform advertising and PR campaigns, including online advertising, Social Media advertising, print advertising, radio advertising, TV advertising and outdoor (billboard, adshel bus) advertising
Public Relations: maximising media coverage: via building and maintaining network of key media contacts and developing relationships with (print, radio, online, bloggers and TV) media, writing and distributing press releases, organising interviews and feature-led editorial, organising photo / media opportunities
Copywriting / creative writing: writing press releases, writing website content, writing for printed promotional materials (events guide, direct mail, leaflets & posters); e-newsletters; online, print, radio, TV and outdoors advertising
Working with external marketing suppliers - including: advertisers, designers, printers photographers, mailing houses and print distributors - to maximise impact of marketing collateral and deliver on required marketing outcomes
Working with key stakeholders - including event promoters, agents, performing artists, marketing support agencies and local business providers - to deliver on marketing campaigns and targeted outcomes
Companies Worked For:
Job Titles Held:
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