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Entertainments Marketing Executive CV Example

CV Score: 70%

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ENTERTAINMENTS MARKETING EXECUTIVE
Summary

Professional summary

​

Marketing Executive with 25 years marketing experience within entertainment / leisure industry.

​

Extensive knowledge of and experience in multi-platform advertising (traditional and digital media) PR and Social Media campaigns, copywriting, building relationships with key media influencers, stakeholders and marketing service providers 

 
Creative, communications and analytical skills sets. 
​
 
Good working knowledge of marketing IT systems including website CMS, data management and e-marketing systems 
​
 
Extensive experience of managing marketing campaigns to set budgets and time frames.
 
​

 


Experience
Entertainments Marketing Executive01/2016 to 07/2018Belfast Waterfront and Ulster Hall LtdBelfast, County Down
Key roles:
Marketing planning: working with event promoters to develop marketing plans, budgets and timeframes for arts and entertainment events. 
Working with event promoters / agents and external support organisations, including designers,advertisers, printers, photographers, mailing houses and print distributors to deliver on required outcomes and supporting collateral. 
Advertising: media buying for online and print media, Social Media, radio, TV and outdoor advertising campaigns
Developing and managing media partnerships
Copywriting for press releases, seasonal events guide; digital / email marketing; direct mail and print, radio and online advertising.
Public Relations: working with print, radio, online and TV media to secure coverage,  writing and distributing press releases, liaising with media to set up interviews, features and media opportunities.
Design, production, direct mail, email and distribution of events guide in print and digital formats.
Digital marketing: to managing websites, writing and uploading website content; designing, compiling and distributing events guide in digital format; Facebook advertising, online advertising, online media and email campaigns.

Advertising & Public Relations Executive01/2005 to 12/2015Belfast City Council - Belfast Waterfront and Ulster HallBelfast, County DownKey roles - as per Entertainments Marketing Executive above
Public Relations & Publications Executive10/1998 to 12/2004Belfast City Council - Belfast Waterfront and Ulster HallBelfast, County Down
Cultural Communications Officer02/2005 to 09/2007Belfast City Council - internal secondmentBelfast, County Down
Marketing Research Officer10/1997 to 10/1998Mid Ulster Enterprises - An Creagan Visitor CentreCreggan, Omagh, County Tyrone
Marketing Assistant10/1997 to 10/1998Navan at Armagh Ltd - the Navan CentreArmagh, County Armagh
Project Supervisor - Armagh Together 1994/9507/1993 to 06/1995Enterprise Ulster - Armagh City & District CouncilArmagh, County Armagh
Library Assistant / Cathedral Guide05/1992 to 05/1993Armagh Community Projects (ACE Scheme)Armagh, County Armagh
Sales Consultant10/1989 to 03/1990Allied CarpetsLisburn, County Antrim
Sales Representative04/1989 to 07/1989Everglaze Window systemsLisburn, County Antrim
Manual worker09/1988 to 10/1988Dept of AgricultureLoughgall, County Armagh
Clerical Assistant01/1988 to 03/1988Dept of Environment: vehicle licensingArmagh, County Armagh
Education
MA: MarketingUlster University
DiplomaChartered Institute of Marketing
Postgraduate Diploma: MarketingUlster University
Postgraduate Certificate in MarketingUlster University
Bsc (Hons): Social AdministrationUlster University
Skills
Marketing planning
Developing and managing multi-platform advertising and PR campaigns 
Public Relations
Copywriting / creative writing
Working with wide range of external marketing suppliers  
Working with key stakeholders
Developing and managing media partnerships

Marketing planning: Working in partnership with stakeholders to develop and implement plans to agreed budgets and timeframes

Developing and managing multi-platform advertising and PR campaigns, including online advertising, Social Media advertising, print advertising, radio advertising, TV advertising and outdoor (billboard, adshel bus) advertising

Public Relations: maximising media coverage: via building and maintaining network of key media contacts and developing relationships with (print, radio, online, bloggers and TV) media,  writing and distributing press releases, organising interviews and feature-led editorial,  organising photo / media opportunities

Copywriting / creative writing: writing press releases, writing website content, writing for printed promotional materials (events guide, direct mail, leaflets & posters); e-newsletters; online, print, radio, TV and outdoors advertising

​

Working with external marketing suppliers - including: advertisers, designers, printers photographers, mailing houses and print distributors - to maximise impact of marketing collateral and deliver on required marketing outcomes 

Working with key stakeholders - including event promoters, agents, performing artists, marketing support agencies and local business providers - to deliver on marketing campaigns and targeted outcomes  

​


Build Your Own Now

CV Overview

Companies Worked For:

  • Belfast Waterfront and Ulster Hall Ltd
  • Belfast City Council - Belfast Waterfront and Ulster Hall
  • Belfast City Council - internal secondment
  • Mid Ulster Enterprises - An Creagan Visitor Centre
  • Navan at Armagh Ltd - the Navan Centre
  • Enterprise Ulster - Armagh City & District Council
  • Armagh Community Projects (ACE Scheme)
  • Allied Carpets
  • Everglaze Window systems
  • Dept of Agriculture
  • Dept of Environment: vehicle licensing

School Attended

    Ulster University
    Chartered Institute of Marketing

Job Titles Held:

    Entertainments Marketing Executive
    Advertising & Public Relations Executive
    Public Relations & Publications Executive
    Cultural Communications Officer
    Marketing Research Officer
    Marketing Assistant
    Project Supervisor - Armagh Together 1994/95
    Library Assistant / Cathedral Guide
    Sales Consultant
    Sales Representative
    Manual worker
    Clerical Assistant

Degrees

    MA : Marketing
    Diploma
    Postgraduate Diploma : Marketing
    Postgraduate Certificate in Marketing
    Bsc (Hons) : Social Administration

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