Rare Breed - Account Director, Shopper & Experiential CV Example
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ACCOUNT DIRECTOR, SHOPPER & EXPERIENTIAL
Summary
Talented marketing professional well-versed in identifying market trends and developing communication strategies to create highly-targeted campaigns. A passion for building productive relationships with brands, partners and team members; as can be seen by a partnership between Canon and Microsoft which I forged.
Experience
Account Director, Shopper & Experiential
10/2016 to
Current
Rare Breed
London,
United Kingdom
- Developed the 'Pencil Shaving Awards' on behalf of Microsoft's partnership at the 2018 Design and Art Direction Awards, which later became a global case study.
- Forged a nationwide partnership between Canon and Microsoft.
- Created shopper and trade marketing strategy for Cartoon Network's Ben 10, Powerpuff Girls and Adventure Time. This has peaked a high-volume of interest from new retailers across EMEA.
Senior Manager, Consumer Strategy
11/2013 to
09/2016
Two Coins Group
Los Angeles,
United States
- Managed a $3M destination theme park feasibility study on behalf of the People's Republic of China. From this project our client gained a new investment of $2B.
- Acquired licensing rights for Hollywood film movies on behalf of Sony Pictures Entertainment.
- Facilitated negotiations between Government, local vendors and creative content holders. This created new mixed-use entertainment opportunities.
Account Manager, Shopper & Experiential
10/2012 to
11/2013
Inventa
Vancouver,
Canada
- Over the course of seven months and under the budget of $1.8M I executed 14 Liquefied Natural Gas Energy Seminars across Canada.
- Formed a sales strategy for Sony VAIO Pro 13" within the greater Toronto area. This resulted in a 30% sales increase.
Digital Marketing Manager
07/2011 to
10/2012
Winnol
Los Angeles,
United States
- Managed a sponsorship campaign for the 2012 iHeartRadio Music Festival. It generated over 200,000 new users to the platform.
- Initiated a collaboration with Ryan Seacrest, which reached over 29 million people world-wide.
Education and Training
Associate of Arts:
Marketing
2012
Moorpark University College
Moorpark,
California,
United States
Achievements
- 3.8 GPA
- Phi Theta Kappa - Honour Society
Analytics Platform Principle
2015
Google
Certified Expert CS6 Suite
2016
Adobe Systems Incorporated
Skills
Shopper marketing, marketing strategy, digital marketing, trade marketing, licensing, conceptual creative, strategic planning, marketing management, brand management.
Interests
Mentoring, basketball, technology, puzzels, design, fitness.
CV Overview
Companies Worked For:
- Rare Breed
- Two Coins Group
- Inventa
- Winnol
School Attended
-
Moorpark University College
Adobe Systems Incorporated
Job Titles Held:
-
Account Director, Shopper & Experiential
Senior Manager, Consumer Strategy
Account Manager, Shopper & Experiential
Digital Marketing Manager
Degrees
-
Associate of Arts : Marketing 2012
Analytics Platform Principle 2015
Certified Expert CS6 Suite 2016
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This is an actual CV example of a Account Director, Shopper & Experiential who works in the Brand Management Industry. LiveCareer has 167 Brand Management CVs in its database. LiveCareer’s CV Directory contains real CVs created by subscribers using LiveCareer’s CV Builder.
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