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Account Director, Shopper & Experiential CV Example

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ACCOUNT DIRECTOR, SHOPPER & EXPERIENTIAL
Summary
Talented marketing professional well-versed in identifying market trends and developing communication strategies to create highly-targeted campaigns. A passion for building productive relationships with brands, partners and team members; as can be seen by a partnership between Canon and Microsoft which I forged.
Experience
Account Director, Shopper & Experiential10/2016 to CurrentRare BreedLondon, United Kingdom
  • Developed the 'Pencil Shaving Awards' on behalf of Microsoft's partnership at the 2018 Design and Art Direction Awards, which later became a global case study.
  • Forged a nationwide partnership between Canon and Microsoft.
  • Created shopper and trade marketing strategy for Cartoon Network's Ben 10, Powerpuff Girls and Adventure Time. This has peaked a high-volume of interest from new retailers across EMEA.
Senior Manager, Consumer Strategy11/2013 to 09/2016Two Coins GroupLos Angeles, United States
  • Managed a $3M destination theme park feasibility study on behalf of the People's Republic of China. From this project our client gained a new investment of $2B.
  • Acquired licensing rights for Hollywood film movies on behalf of Sony Pictures Entertainment.
  • Facilitated negotiations between Government, local vendors and creative content holders. This created new mixed-use entertainment opportunities.
Account Manager, Shopper & Experiential10/2012 to 11/2013InventaVancouver, Canada
  • Over the course of seven months and under the budget of $1.8M I executed 14 Liquefied Natural Gas Energy Seminars across Canada.
  • Formed a sales strategy for Sony VAIO Pro 13" within the greater Toronto area. This resulted in a 30% sales increase.
Digital Marketing Manager07/2011 to 10/2012WinnolLos Angeles, United States
  • Managed a sponsorship campaign for the 2012 iHeartRadio Music Festival. It generated over 200,000 new users to the platform.
  • Initiated a collaboration with Ryan Seacrest, which reached over 29 million people world-wide.
Education and Training
Associate of Arts: Marketing2012Moorpark University CollegeMoorpark, California, United States
Achievements
  • 3.8 GPA
  • Phi Theta Kappa - Honour Society
Analytics Platform Principle2015Google
Certified Expert CS6 Suite2016Adobe Systems Incorporated
Skills
Shopper marketing, marketing strategy, digital marketing, trade marketing, licensing, conceptual creative, strategic planning, marketing management, brand management.
Interests
Mentoring, basketball, technology, puzzels, design, fitness.
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CV Overview

Companies Worked For:

  • Rare Breed
  • Two Coins Group
  • Inventa
  • Winnol

School Attended

    Moorpark University College
    Google
    Adobe Systems Incorporated

Job Titles Held:

    Account Director, Shopper & Experiential
    Senior Manager, Consumer Strategy
    Account Manager, Shopper & Experiential
    Digital Marketing Manager

Degrees

    Associate of Arts : Marketing 2012
    Analytics Platform Principle 2015
    Certified Expert CS6 Suite 2016

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