Retail Cover Letter: Examples & Writing Tips

There aren’t many other jobs that will prepare you for the real world better than retail. At the very least, it will teach you to respect retail workers for the rest of your life. Dealing with all kinds of people while scrambling to meet sales targets—Easy! 

 

Getting through the stack of retail cover letters in the back office—that’s the tricky part. This is one of those jobs where most people just send the same retail cover letter template over and over and play the numbers game. Not you.

 

According to Retail Economics, there are 2.9 million people working in UK retail. That’s a lot of competition for the more fancy jobs. Check a retail cover letter example that bests them all, and a guide to help you reach the same quality. 

 

Use the LiveCareer cover letter builder and your cover letter will write itself. Choose a professional template, answer a few easy questions and the creator will generate a professional cover letter for you with just one click.

 

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Cover letter example for retail

 

Finlay Talbot

45 Eastbourne Rd

Coleshill

SN6 0WY

07085518415

finlay@talbot.com

Sean Smith

Manager

Topman

1 Main Road

Coleshill

SN6 0WY

 

May 29, 2021

 

Dear Sean,

 

As a meticulous sales assistant with 3+ years of retail outlet experience and a proven track record in exceeding monthly sales targets at Sean’s Newsagent’s for 12 months in a row, I am excited to apply for the position with Topman. I have relevant and proven skills in the clothing business, consistently scoring 97%+ on product knowledge assessments at Zara. I am ready to adapt to the role at Topman and bring the same results.

 

At Zara, during the past 2 years, I was part of a team that reduced stock losses by 14%. I was awarded Employee of the Week 3 times for best upselling at the counter, and consistently generated £200+ extra turnover a day. This maintained the trend from Sean’s Newsagent’s where I won the regional upselling competition for Milka Chocolate, selling 492 over an 8 week promotional period. I regularly assist 200+ customers a day on the floor at Zara, and have trained 4 new full-time and part-time retail assistants. This team maintains a streak of exceeding the monthly sales target by a minimum of 3% for 20 months in a row, and I am an integral part of that. 

 

I am more than confident I could apply the same upselling techniques and principles in a role at Topman and motivate the team in a similar way, especially when Topman is investing in a new range of accessories available at the counter. 

 

When would be a good time to have a meeting or a call for us to discuss how I consistently manage to convince customers to make impulse buys? 

 

Best Regards,

Finlay Talbot

 

Now let’s see how to write your own cover letter for retail jobs that will be flying off the shelves.

 

1. Use a business header and a proper salutation

 

Your contact details including email and phone number should be aligned to the right. Below, aligned on the left, should be the name, position and address of the hiring manager. Then record the date, and the subject (i.e. the position) of your retail cover letter.

 

Try hard to find out who the manager dealing with your application is. Address your cover letter for retail by first name if possible, doing your best to avoid general salutations that make you seem like you’re spamming out hundreds of retail CVs.

 

Check against the retail cover letter template to make sure you have missed any crucial info:

 

Retail cover letter—header

 

Finlay Talbot

45 Eastbourne Rd

Coleshill

SN6 0WY

07085518415

finlay@talbot.com

 

Sean Smith

Manager

Topman

1 Main Road

Coleshill

SN6 0WY

 

May 29, 2021

 

Dear Sean,

 

You can adjust every cover letter created in the builder to meet the job requirements. Choose the name of your profession and the company to which you’re applying, and the builder will automatically adapt the content for you. Create a cover letter faster than you ever thought possible and apply for the job in record time.

 

Create your cover letter nowcover letter builder

 

Create your cover letter now

 

2. Sell yourself in your retail cover letter

 

First impressions, even if they don’t stay permanent, form the fundamental basis of all our future relations. If the first time somebody is going to find out about you is from your retail cover letter, it might be wise not to mince words. The first paragraph should be somewhere between 40 and 80 words.

 

Time is never spare in retail, so just get to the point. State your years of experience, your strongest achievement or relevant, provable skill. Only then may you say that you’re excited or elated to apply for this position. After you explain why you’re the best for it, not before.

 

Most cover letter examples will start with needless platitudes or waffling, and you will point out two or three strong reasons to hire you before the others are done saying hello. Just like this:

 

Retail cover letter—opening example

 

As a meticulous sales assistant with 3+ years of retail outlet experience and a proven track record in exceeding monthly sales targets at Sean’s Newsagent’s for 12 months in a row, I am excited to apply for the position with Topman. I have relevant and proven skills in the clothing business, consistently scoring 97%+ on product knowledge assessments at Zara. I am ready to adapt to the role at Topman and bring the same results.

 

3. Display your retail skills in the second paragraph

 

The main body of your retail cover letter is the right place to show the breadth of skills and experiences you have. See what entries from your retail CV match the list of requirements the employer lists in their job ad. 

 

Avoid making a boring list of duties and responsibilities. Do not start sentences with ‘responsible for’. Instead, talk about your achievements and results you generated. Any extra turnover, savings, improvement is worth talking about.

 

This should make somewhere between 120 and 200 words.

 

Retail cover letter—main paragraph example

 

At Zara, during the past 2 years, I was part of a team that reduced stock losses by 14%. I was awarded Employee of the Week 3 times for best upselling at the counter, and consistently generated £200+ extra turnover a day. This maintained the trend from Sean’s Newsagent’s where I won the regional upselling competition for Milka Chocolate, selling 492 over an 8 week promotional period. I regularly assist 200+ customers a day on the floor at Zara, and have trained 4 new full-time and part-time retail assistants. This team maintains a streak of exceeding the monthly sales target by a minimum of 3% for 20 months in a row, and I am an integral part of that. 

 

You don’t have to create any content yourself. The LiveCareer cover letter maker will automatically suggest the best content for your cover letter with ready-made examples and expert tips.

 

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Create your cover letter

 

4. Seal the deal with a call to action in your retail cover letter

 

The ending section of your cover letter for retail should explain how you’re going to leverage your skills to produce results for your new employer, and what those results might be. If you have talked at length about your achievements, just explain how you’re going to translate those skills.

 

You have explained the what and the how, and now it’s time to set a when. Ask for a call or a meeting to discuss how you’re going to adapt to the new role, or to discuss something key from your retail cover letter that the employer might be interested in. 

 

Limit this section to 60-80 words. Sign beneath with a proper closing, such as ‘Best Regards’.

 

Retail cover letter—closing example

 

I am more than confident I could apply the same upselling techniques and principles in a role at Topman and motivate the team in a similar way, especially when Topman is investing in a new range of accessories available at the counter. 

 

When would be a good time to have a meeting or a call for us to discuss how I consistently manage to convince customers to make impulse buys? 

 

Best Regards,

Finlay Talbot

 

5. Use a proper retail cover letter format

 

The content is key, but the presentation of your cover letter for retail must also be of matching quality. To make sure everything is as it should be, follow these cover letter tips:

 

Retail cover letter length rules

 

Your cover letter should be short and consist of:

  • 200 words minimum — 350 words maximum
  • Half a page of A4 minimum, no more than 1 page of A4.
  • Opening paragraph—60-80 words
  • Main body—120-200 words
  • Closing paragraph—40-60 words

 

Match the CV format

 

Your retail CV and cover letter are two parts of the same document, and as such, they should match. Go for simple templates for both your cover letter and the CV. Fancy templates decrease readability.

 

Choose a legible font

 

The length of a cover letter is already far exceeding the average attention span, so don’t make it harder to read than it needs to be. Choose a font between size 10 and 12, in a classic style such as Arial, Garamond or Noto.

 

Use even margins

 

For a neat cover letter layout, use 1-inch margins on all sides. If your letter is shorter than most, you can increase this to 1.5-inch to improve the framing.

 

Guide their eyes white space

 

Leave neat spacing between sections and paragraphs. If you have ended up with a big block of text in the middle paragraph, consider using some bullet points to highlight the most important achievements.

 

One cover letter for one job

 

Retail differs from company to company. Thoroughly look up every company, how they work and what is important to them and adjust your retail cover letter and CV to match their requirements perfectly. 

 

Not only will you stand out, doing the research will let you understand if you actually want to work there.

 

Save as PDF

 

Save your cover letter in the PDF format to protect your formatting, unless specified otherwise.

 

A cover letter alone simply won’t be enough—you need an impactful CV, too. Create your CV in minutes. Choose a professional CV template and quickly fill in every CV section using ready-made content and expert advice.

 

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Does this answer how to write a cover letter for retail? Got any more questions on what to include? Did you find the retail cover letter examples helpful? Perhaps you’re writing a retail cover letter with no experience? Let us know in a comment!

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LiveCareer Editorial Team

LiveCareer Editorial Team

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Since 2005, the LiveCareer Team has been helping job seekers advance their careers. In our in-depth guides, we share insider tips and the most effective CV and cover letter writing techniques so that you can beat recruiters in the hiring game and land your next job fast. Also, make sure to check out our state-of-the-art CV and cover letter builder—professional, intuitive, and fully in line with modern HR standards. Trusted by 10 million users worldwide.

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