While “To whom it may concern” is a widely accepted professional salutation, it is often viewed as impersonal. Whenever possible, it’s better to address your cover letter to a specific person by name, as it demonstrates effort and attention to detail.

If you can’t find the recipient’s name, “Dear Hiring Manager” or a similar alternative can be a more engaging option to start your cover letter. Using a personalised greeting can help make a stronger impression in business communications, including cover letters or emails.

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