14 Tottenham Court Road
London, England W1T 1JY
Cell: 07956 654 32
Talented Brand Manager able to take products and services to new professional and successful levels by developing consumer-driven and effective brands that improve the business bottom line and propel company offerings to the top. Comprehensive background in both product and service marketing with strengths in team leadership, communication, and project management.
Collaborative team player
June 2011 to Current
McDowell Manufacturing London, England
Global Brand Manager
Research product offerings and competition to develop effective branding strategies.
Look at pricing options to optimise initial launch.
Oversee production of advertising copy and graphics to ensure total alignment with branding strategy and maximise effectiveness of media efforts.
Sign off on all creative pieces and continuously coordinate with directors.
Represent company at off-site advertising production locations.
August 2008 to May 2011
Lone Mountain Outdoor Equipment London, England
Managed new product and content releases.
Developed innovative product solutions grounded in clear understanding of customer needs.
Partnered with internal stakeholders to define marketing programme requirements.
Increased client revenue an average of 20% through brand optimisation and improvements.
Evaluated return-on-investment and profit-loss projections.
September 2005 to July 2008
Ginny’s Clothing Marlow, Buckinghamshire
Assistant Brand Manager
Compiled comprehensive lists describing product and service offerings.
Analysed performance of all marketing programmes to identify the best opportunities for optimisation.
Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.
Promoted brand awareness through SEO optimisation and attractive web design.
Prepared detailed marketing forecasts on a daily, weekly and quarterly basis.
2005 Middlesex University London,
Bachelor of Arts Business Administration and Marketing
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